UNDERSTANDING THE JSSEZ THROUGH THE LIVED PERSPECTIVES OF JOHOREANS

ABOUT THIS REPORT

The JSSEZ is often discussed in terms of macroeconomic ambition along the lines of investment, industry, and competitiveness. Central Force Insights has prepared a multi-part Special Insights Report that complements this perspective by focusing on how JSSEZ development is understood and experienced on the ground.

This report captures public sentiment and the lived perspectives of Johoreans across the state, revealing what Johoreans value, what they are concerned about, and what shapes confidence in how progress is delivered.

The report is structured across four thematic parts::

• Part I – Clearing the Fog: Perception, Awareness and the Narrative Landscape
• Part II – Conditional Support: Growth, Trust and Expectations
• Part III – Workforce in Focus: Talents, Personas and Readiness
• Part IV – Getting Around: Transport, Connectivity, and Urban Mobility

WHAT'S INSIDE?

Insights and analysis drawn from the voices that matter most – Johoreans – examining how JSSEZ has shaped, and is expected to shape, everyday life.

• Public sentiment indicators, including levels of support, concern, and uncertainty for JSSEZ
• District-level insights reflecting differing local priorities and expectations
• Core issues and factors that matter most to Johoreans
• Practical considerations for navigating the opportunities and challenges of JSSEZ development

WHO IS THIS FOR?

Successful development depends on clarity, alignment, and meaningful engagement with relevant stakeholders throughout this macroeconomic journey—one that shapes not only Johor, but Malaysia as a whole.

Central Force Insights supports both public and private institutions, local and international, by translating public sentiment and audience intelligence into practical, decision-ready insight.

• Administration & Policymakers: Strengthen strategic governance, align delivery with public expectations, improve clarity in communication, and build public trust.
• Businesses & Investors: Develop a grounded understanding of Johor to support market entry, expansion, investment decisions, and stakeholder engagement.
• Individuals & Interested Parties: Gain a clearer, Johorean-grounded lens for interpreting change beyond speculation, assumptions, and noise.